Now technology is playing a more important role than ever in legal domain and career for LLB grad...
In this digital age, a couple of pertinent questions constantly rear up everywhere we look ...
Law firm marketing can be described as the practice of attracting new potential clients to your&n...
All law firms that aim to grow, even those that are more established, need to develop strategies that allow them to get new clients. Today in the era of digitization, law firms can easily and quickly reach more and more clients, and thus, with the support of modern technologies, they can grow their business speedily.
If you are thinking of growing your law firm by attracting more prospects you do not know how to approach that objective online, the proposals that we share below may be useful to you as the main way to capture new cases online.
There are various platforms and digital strategies that offer great opportunities when it comes to generating contacts, but not all professionals know how to take advantage of it. Do you know all the options that the digital world offers?
Main channels to attract clients if you are a lawyer:
Today, the internet offers several opportunities that answer the question of how to attract lawyer clients to continue growing. This can be a great competitive advantage if you know how to take advantage of it.
There is no magic formula that will have customers piling up at your door. What's more, you should take advantage of the available tools and establish the strategy that best suits your case. The channels on which most of the actions that work are focused are:
1. Web page:
New technologies are here to stay and must be welcomed and accepted with open arms. A good law firm website can be a great asset to a firm or the attorney himself. Having your website can easily get new legal inquiries. Also, it will be the showcase of your portfolio.
Another positive factor in having a website is that customers feel informed and supported, which helps their loyalty. Also, although the professional is not available 24 hours a day, the website acts as a platform in which any client can communicate their doubts. Thus, when the lawyer is available again, he will be able to solve them and respond to you, improving communication between both in a very effective way.
2. Local SEO:
Having a complete listing on Google My Business is the first step in working on a local positioning strategy. By registering your firm in this tool, you will gain visibility on Google Maps, the second channel where clients search for lawyers online (text searches are the first).
3. Social networks:
If you have the necessary resources to determine which social channels to have a presence on, as well as to generate fresh content on them and measure the results, this can be a good marketing solution. You can improve your visibility in generalist networks or even create new professional contacts if you bet on channels like LinkedIn, BNI.
4. Online customer acquisition platforms:
These types of tools tell you how to find lawyer clients without having to invest effort and time in developing a marketing strategy.
This list will help you when looking for solutions that allow you to get new clients to your office. You just have to choose the tools that best suit your needs, knowing that there have never been so many possibilities at your fingertips. What are you waiting for?
Tips to increase the popularity of your law firm office on social networks:
- Differentiate yourself from the rest through relevant content: Research lines of content according to your corporate identity but that makes a difference and goes out of the ordinary. You will get your popularity in the networks to grow exponentially.
- Become obsessed with what your audience wants to hear: Variety of content based on the interests of your followers. Go beyond purely legal or corporate content and you will stand out from your competition.
- Audiovisual content: Use YouTube for your office and essential social networks for lawyers. In this way, your content will be simple, entertaining and you will favor the share, that is, more will be shared.
Beveron Smart Lawyer Office – Make case management simplified:
While the entire business world was moving into the wings of technology, Legal Case Management Software like Beveron Smart Lawyer Office is an essential tool for a modern law firm. This is the most advanced and powerful software tool used by legal professionals in the region.