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Today, you can reach your clients — and your clients can reach you — on a variety of platforms, most of them over the internet. While some may seem basic, each serves an important purpose in a company’s overall communication strategy. Here are five of the most effective ways to communicate with your clients:
These days, e-mail seems practically old-fashioned, but it still remains one of the best ways to connect with your clients because it’s convenient, cheap, and instant. If you have a new product or offer, you can use e-mail to send out newsletters and / or personalized messages. In addition, your clients can use e-mail to get in touch with you about everything from complaints to new orders. It’s an essential component of any business communications platform.
Today, a website is a business necessity. Customers / clients rely on websites for information and, in many cases, expect websites to allow them to order products / services and check on order delivery schedules. If you don’t have a website today, you are missing out on one of the best ways to communicate with potential customers.
In the past 5-odd years, social media has created an entirely different and new way to interact with clients and customers. On one level, you can use your accounts to promote your products and services, and consequently, your brand. Again, you can also use your existing social media accounts to engage in one-on-one communications. For instance, on Facebook, customers can interact directly with your representatives. Likewise, on Twitter, you can use dedicated service hashtags so that customers can tweet their issue and you can respond directly.
If you want to take it further, you can also monitor every mention your business receives, note the ones with complaints or questions, and then respond with an offer to help. Social media now allows you to be much more responsive (and in turn, get instant responses too) than ever before.
Today, WhatsApp is the most popular instant messaging platform in the world. Its audience has grown up to more than 2 billion active users (and increasing, even as we speak). WhatsApp as a marketing channel is a must-have for businesses that want to connect with audiences in developing countries. For example, there are more than 400 million monthly WhatsApp users in India and almost 100 million in Brazil. That’s one huge market!!
WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp users check the app multiple times every day. Better yet, you can be sure they will get your offers, as text messages have a very high visibility and open rate.
The final (yet most important) point is that your customers love this communication channel. They trust brands with chat apps more – Many people say they would buy from companies they can reach via chat.
Modern telecommunications technology allows you to use automated menus to provide answers to customer questions and / or ensure your clients and customers reach the right person in your organization. While some clients can complain about such technology, it can help you connect with the greatest number of clients in the least amount of time. New call- back technology can even help you save your clients / customers from sitting on hold. Instead of making them listen to wait-tone music, you can call them back when a representative is free. This eliminates hangups and improves your ability to speak to every client who contacts you.
No matter what the size of your business is, text messaging can be utilized in a brilliant manner to connect with your clients. If you’re a smaller business, text messaging remains a convenient way to quickly communicate with clients about meetings, orders, delivery schedules, etc. If you’re a larger business, you can allow your clients to opt-in for text messaging about offers and deals. You can even have a dedicated texting support number that allows clients to text, rather than call, with issues.
From the above, we can safely conclude that….
It usually takes a good deal of time and effort to research and develop the most effective business communications. But with the right technology and smart usage of resources and time, your firm / organization can easily and swiftly develop an excellent communications strategy for instant and real-time communication with its clients and customers.