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Entrepreneurship means making a business idea a reality, either through the production of a good or through the provision of a service. Currently, in the practice of law, there are countless lawyers who decide to undertake, start their professional career on their own.
Two direct consequences derive from this: the first is that competition in the legal sector has been rising in recent decades; the second, that now the same market share is distributed among more professionals.
One of the most obvious effects of the pandemic is the acceleration of the technological revolution, which has various effects from the legal point of view - such as telework management, telematic contract signing, videoconference negotiations, shareholders' meetings. Also, online boards of directors or the holding of trials and telematic views and, even, tax inspections.
Therefore, the time has come to reinvent yourself, to look for new ways to attract customers. At the end of the day, the situation in which we find ourselves will not only serve to implement telework more strongly but also to know how to take advantage of the positive side of the Internet and social networks.
How lawyers can attract more clients?
Following are several things which you can do to attract more clients with the help of technology:
Take advantage of the internet:
The youngest lawyers do not conceive the legal profession without going to the internet, since they understand that it offers many advantages for their business.
In fact, more and more people are using social networks to reach potential clients, something that was unthinkable decades ago and that perhaps works in favor of the last generations of lawyers, since they are familiar with them.
Logically, it does not mean that all lawyers who use the internet to promote their services are rained on by clients, but it does translate into the possibility of reaching a much wider audience than if we limit ourselves to traditional means of attracting clients.
Identify unmet needs or urgent problems:
This task is much easier to carry out if you are specialized in a specific branch of law or in a specific area of it. In this way, you will be able to know much more closely what the needs of society are and what it is that interests them the most at all times.
You can promote yourself to try to attract those clients who seek to satisfy those unmet needs or solve urgent problems but always respecting the deontological principles of the profession in terms of advertising.
For example, you cannot advertise your services by referring to the situation in which we find ourselves, but perhaps you can emphasize that you are a labor lawyer.
It is about looking for specific market niches where your message can have an impact and attract attention, compared to more generalized markets where it may be more difficult to stand out from the competition.
Don't forget other virtual tools:
Creating your website, your blog, and your professional profile on social networks is very positive for increasing your audience. Now, do not forget that the virtual world offers us many other tools that can serve as a guide for potential clients to decide to hire our services.
For example, you can include yourself in lawyer directories, specifying your geographical area and/or specialty. In this case, it is also important that you try to identify some detail that differentiates you from the rest since normally the directories consist of a list of professionals. Therefore, you should look for something that makes you stand out from the rest.
Think that attracting the attention of the user who has reached that directory can become an opportunity for you.
On the other hand, it is also important that you create your file in Google My Business, as this will allow you to publicize your location, include images of your office and even yours, and obtain feedback from your clients through reviews.
SEO or search engine optimization. It is a strategy that aims to improve search engine positioning (mainly Google, which is where everyone goes). So that, potential clients find it easier to find your website, blog, social networks, etc.
If you do not know very well how to do it, you can always contact an expert on this subject, even if it involves making a small investment that, probably, in the medium and long term will be profitable.
If you are looking for an expert LegalTech consultant’s guidance please get in touch with Beveron LegalTech team. Write to firstname.lastname@example.org or make call back request in www.beveron.com